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Nexar Systems

The L-L-R-L Cycle

This is the method we use to make your business the authority your city calls first: four stages that feed each other, running round the clock.

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L-L-R-L Cycle L L R L
  1. Lead Generation Brings the customers in.
  2. Lead Management Controls the traffic.
  3. Reputation Management Builds the proof.
  4. Lead Maximisation Multiplies every lead.

How one lead travels the whole cycle.

Follow a single customer from the first click to the neighbor who calls you next.

  1. Lead Generation

    Paid ads bring leads in within 5 to 7 days. SEO builds the long-term flow of customers who find you on Google.

    Every lead lands in the lead management system.

  2. Lead Management

    Speed-to-lead automations answer instantly, nurture keeps warm leads warm, reminders protect your appointments, and it all lives in one CRM.

    Every finished job triggers the reputation system.

  3. Reputation Management

    When the tech taps the job-complete link, a review request goes out and job photos are collected. Your review velocity climbs.

    Fresh reviews strengthen SEO and give neighbors a reason to call.

  4. Lead Maximisation

    A-frame signs, coupon cards and word of mouth turn one lead into two or three more.

    New leads flow back into lead generation, and the Cycle turns again.

Lead Generation Systems

We install two lead-gen channels: a short-term channel that can start bringing in leads within 5 to 7 days, and a long-term channel that builds the authority that keeps them coming.

Paid ads

Leads within 5 to 7 days

  1. 1

    Facebook page setup

    We get access to your ad account and set your page up properly.

  2. 2

    CRM build-out (GoHighLevel)

    Calendar, email templates, automations and custom values, all wired up before a single lead arrives.

  3. 3

    Customer profile

    We finalise exactly who your best customer is and get a real understanding of your audience.

  4. 4

    Ad creatives

    Ads built to stop the scroll for homeowners in your service area.

  5. 5

    Funnel, landing page and lead form

    A page and form built to turn a click into a booked call.

  6. 6

    Campaign build

    Targeting, budget and tracking set up the right way.

  7. 7

    Launch

    The campaign goes live and leads start coming in.

  8. 8

    Track and scale

    We watch the numbers and put more budget behind what works.

SEO

The long road to authority

  • Google Business Profile optimisation

    Services, products and reviews set up so Google knows exactly what you do and where.

  • SEO-optimised website build

    A website built to rank locally, not just to look good.

  • Local citations and backlinks

    The listings and links that tell Google your business is real and trusted.

  • Constant upload of geotagged photos, reviews and posts

    A steady rhythm of activity that keeps your Google Business Profile looking active and current.

  • Informational content built around customer questions

    Pages that answer what your customers are already asking Google.

Lead Management Systems

If you have roads but no signs or traffic lights, you get chaos. Lead Management controls the traffic that comes in from Lead Generation and positions the business to convert more of it.

  • Speed-to-lead automations

    The moment a lead comes in, they hear from you. Fast replies are what win the job, and automation makes fast the default, day or night.

  • Lead nurture

    Not everyone is ready to book on the first message. Follow-up sequences keep you in front of them until they are.

  • Appointment reminder notifications

    Confirmations and reminders go out automatically, so fewer people forget and fewer visits are wasted.

  • One unified CRM

    Calls, texts, emails and forms all land in one place. Nobody is hunting through five inboxes to find a lead.

Reputation Management Systems

One of the things that strengthens the SEO channel is review velocity: how many reviews you get, and how steadily they arrive. This system makes sure every finished job turns into a review, without anyone having to remember to ask.

  1. 1

    The tech finishes the job

    The job is done and the customer is happy.

  2. 2

    One tap on a trigger link

    The tech taps a link on their phone to mark the job complete.

  3. 3

    The review request goes out

    The customer gets an automatic request for a review and job photos, with a nudge to upload their own photos too.

  4. 4

    Reviews and photos land on Google

    Your profile grows with fresh reviews and real photos of real jobs. Review velocity climbs.

Lead Maximisation Systems

You paid for that lead, in ad spend or in months of SEO work. Lead Maximisation is how you get the most out of it: turning one job into two or three more, in every neighborhood you work in.

  • A-frames

    A branded A-frame sign goes up at the street junction or right in front of the job site: “Work is currently being done by [Your Company]. Get 20% off our services when you request a free quote through our website.” Every neighbor who passes by sees the work and the offer. With a website built to convert, that kind of visibility can bring in an estimated 10 to 15 quote requests a month, depending on how long the sign stays up.

  • Coupon cards

    After a job is finished, the homeowner gets a handful of 20%-off coupon cards for a high-ticket service, to hand to neighbors. Most people hold onto a coupon even if they don't need the work yet, and when the need comes up, you're the one they call. Priced right from the start, the “discount” still lands at your normal price while the customer feels like they got a deal.

  • Do the work really well

    Word of mouth is still the most reliable lead source there is. Homeowners talk to friends, neighbors and coworkers, and when the work looks sharp, your name comes up. It's better to charge properly and deliver a job you're proud of than to win on price and cut corners. A price floor, a minimum you won't go below, protects your ability to deliver quality even when you're tempted to compete on price.

  • The quality call

    A week or two after the job wraps up, we call the customer to check in: is everything still holding up, are they happy, is there anything that needs a second look. It catches small problems before they become bad reviews, and it's a natural moment to ask for a referral or a review while the good experience is still fresh.

What this builds for your business

  • A predictable client acquisition engine that generates 10 to 15 new jobs every single month
  • Leads within the first week from paid ads, so you're not waiting months to see a return
  • A steady stream of 5-star reviews and job photos that build trust before the phone even rings
  • Every completed job turning into two or three more in the same neighborhood, without extra ad spend
  • A system that keeps running whether or not you are the one managing it day to day
  • One point of accountability instead of juggling a web developer, an SEO freelancer and an ad manager separately

What it costs

We install all four systems, then run them with you. To get started you pay the setup fee and your first month of ad spend.

One-time setup fee

$2,687

Ad spend, per month

$1,500

To get started

$4,187

Then choose how you want to work with us

Monthly

$1,497

per month

Billed every month.

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6 months

$8,400

paid once

Works out to $1,400 a month.

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Annual

$9,997

paid once

Works out to about $833 a month.

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We've done the pieces. We're building proof for the whole Cycle.

Honestly: we've delivered SEO, ads, websites and automation individually for clients before, and we have real case studies and testimonials for that work. This exact offer, the full L-L-R-L Cycle installed as one system, just launched. We're still building case studies for it specifically, and we'll publish them here as they come in.

About the Cycle

Is the ad spend part of what I pay Nexar Systems?

The ad spend is the budget that runs your campaigns, $1,500 a month. It is separate from the $2,687 setup fee and from your plan.

Do I have to do the whole Cycle, or can I pick one part?

You can start with just one service, whether that is a website, SEO, Meta Ads or Automation. That is what our services page is for. The full Cycle is for businesses whose goal is bigger than one fix: becoming the business their city calls first.

How long until the SEO channel pays off?

SEO is the long road. It builds month by month, which is exactly why the paid ads channel is installed alongside it to bring in leads while it grows.

Ready to see how the Cycle would run in your city?

Book a consultation and we will show you where your business stands today and what it takes to be the first name your city calls.

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